Effay
Effay was formed to create unique custom clothing for members of NFT groups to wear in real life. The company name, logo, art direction, copywriting, and all design choices shown, were developed by my self over the course of a month and then presented to the client.
Wick Design, Dallas Based Studio
All of my work is driven by some narrative, some story that leads me to develop the final design. This is a promo material for an imaginary design studio I wanted to make real.
journalism
Above are shots from a short five minute documentary I created with footage from the protests that were happening in Dallas for Palestinian rights in May of 2021. The concept of EyeOnTheButterfly was to create awareness for local and revolutionary movements around the globe by producing media that could fit in with popular culture. On top of the narrative I wanted to tell from the events that took place that day, careful attention was paid to colors, branding, and images, to create something professional that speaks to a new generation. View the trailer below.
music by @mustidris on instagram
